Tourist drive in world spotlight

A TOURIST drive including our area has been showcased to the world.

Tourism destinations from the Central Coast to the Tweed are firmly in the international spotlight as the Legendary Pacific Coast continues its efforts to increase international visitor numbers along the Sydney to Brisbane route.

Port Macquarie tourism representatives were among a strong contingent promoting the Legendary Pacific Coast, and the areas along the way, at the Tourism Exchange in Sydney late last month.

There were eight exhibition booths linked by Legendary Pacific Coast branding and staffed by a contingent of 14 representatives from regional and local tourism bodies.

Australian Tourism Exchange is the largest annual tourism trade show of its kind in the southern hemisphere.

It provides a forum for tourism businesses and tourism bodies to showcase their products and establish links with the people and organisations which take Australian tourism to the international market place.

Legendary Pacific Coast’s international marketing consultant Russell Mills said they had truly re-launched the Legendary Pacific Coast to the world’s travel distributors, a global community of 39 countries from east and west with around 450 seller companies and 550 buyers meeting and doing business.

He said innumerable opportunities had been unlocked to increase international visitor numbers along the self-drive tourism route including highlights such as one of the UK’s biggest sellers of Australian holidays incorporating the touring route in their new brochure.

A six-day Legendary Pacific Coast food and wine familiarisation by six of China’s leading travel agents/wholesalers has just wrapped up too.

Meanwhile, the North Coast Destination Network is offering tourism associated industry, businesses directly and indirectly associated with the local visitor economy, and other groups, the opportunity to participate in the destination management planning process for the north coast.

The destination management planning process is intended to help direct and non-direct key partners identify the changing needs of visitors and the ways of meeting consumer expectations.

Any stakeholder seeking access to funding, through the new Destination NSW contestable funding pool, must be supported or included in a destination management plan.

A workshop to help in the development of a five-year road map for growing the visitor economy across the north coast will take place at Port Macquarie-Hastings Council at 2.30pm on Monday (May 13).

Camel rides at Lighthouse Beach are one of the many attractions in the Greater Port Macquarie area.

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